Conservation Awareness Study

A recent survey released by the Recreational Boating & Fishing Foundation (RBFF) and the Council to Advance Hunting and the Shooting Sports (CAHSS), reveals detailed information on anglers’, boaters’, hunters’ and recreational shooters’ current awareness of the connection between conservation and licenses.

This first-time study, which was conducted by Colle + McVoy and Carbonview Research, and fielded between September 29 and October 28, 2015, surveyed a total of 1540 respondents (788 anglers and boaters; 752 hunters and shooting sport participants). The study benchmarked participants’ awareness of conservation, knowledge of how licenses and excise taxes fund conservation, and messages that targeted audience groups are most likely to respond to.